Aims

To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

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Monday, July 25, 2011

Press Release - New research exposes alcohol industry public relation tactics



A new study has revealed how the alcohol industry is using its Drinkwise organisation to create an impression of social responsibility while promoting measures for which there is little evidence of impact and are unlikely to hurt profits.

A research team from Deakin University’s School of Psychology examined submissions to the Australian National Preventative Health Taskforce (NPHT) to determine which organisations or individuals discussed positive relationships or work by Drinkwise. They found that all the submissions mentioning Drinkwise were submitted by the alcohol industry or its affiliates as evidence of their social responsibility or in recommending actions that are likely to benefit their bottom line. > > > > Read More