Aims

To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

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Friday, June 24, 2011

Monitoring Alcohol Marketing in Africa - MAMPA Project


To support governments decide on what measures to take regarding alcohol advertising, it is essential to provide insight into the impact of advertising, specifically in terms of volume, frequency, and content of alcohol advertising and promotion. The study on alcohol marketing was commissioned by the WHO Regional Office for Africa in 2010 and its findings generated data on alcohol advertising and promotion in Uganda, Nigeria, Ghana and Gambia. The content of advertisements and marketing styles appeal to young people. The results underline the need for countries to strengthen policy and legislation to restrict alcohol marketing.

Read Full Report (PDF)