Aims

To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

___________________________________________

Thursday, May 26, 2011

Under the Influence: Protecting teens from the impact of alcohol marketing, 21 June 2011, European Parliament (Brussels)




Place: European Parliament (Brussels)
Date: Tuesday 21 June 2011
Time: 12h00 - 14h30
Room: A3E-2

Hosted by MEPs: Anna Hedh (S&D) and Marian Harkin (ALDE)

Alcohol is one of the most heavily marketed products on our shelves. 

Young people are an important target audience for the alcohol industry and they are exposed to unprecedented levels of sophisticated marketing, from mass media advertising to sponsorship of events, product placement, internet, merchandise, social networks etc. 

Alcohol marketing has a powerful impact on young people’s drinking behavior and undercut the efforts by public health authorities to reduce harmful drinking among youth.

The speakers will analyze the scientific evidence on the cumulative impact of alcohol marketing and will present the results of two recent European projects on how to better regulate the content and volume of marketing in order to protect young people.   > > > >   Read More
at