The Alcohol Education and Research Council (AERC) invites proposals to undertake the above study. The Drinkaware Trust is providing the AERC with funding for the study.
This is an initial study over nine months. The intention is that the study will then continue for a further four years. The objectives of the study are to establish:
- A rich picture of the different drinking cultures currently occurring in the UK, taking into consideration age, location, ethnicity and how each of these relate to each other
- A set of measures to allow analysis of changes in these cultures, when undertaking future updates of the study. These should consider the metrics established by Drinkaware as organisational Key Performance Indicators (Annex 1)
- An analysis and commentary on what may happen in the UK if the identified cultural trends continue
- Recommendations for how to address these trends
- Recommendations for how this initial study should be developed over the next five years
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