Aims

To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

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Tuesday, September 1, 2009

£100m anti-binge-drinking campaign backed by 45 companies
Mark Sweney guardian.co.uk, Tuesday 1 September 2009

A 45-strong coalition of companies including Diageo, Marks & Spencer and Stella Artois today kicked off the first stage of a record £100m marketing campaign to discourage binge drinking.

The campaign, which will run for five years, uses the strapline "Why let the good times go bad?" and aims to get young people to pace their drinking. . . . . .

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